Information technology (IT) experts face increasing pressure due to several factors that have evolved with the rapid advancement and integration of technology in various sectors. These pressures can stem from technological advancements, organizational demands, cybersecurity threats, and societal expectations. 

The increasing pressure on information technology (IT) experts due to ethical issues arises from several significant factors:

1. Data Privacy and Protection: IT experts must ensure that personal and sensitive data is handled with the utmost care and in compliance with privacy laws (such as GDPR and CCPA). They are responsible for implementing measures to protect data from unauthorized access and breaches, creating a significant ethical burden.

2. Artificial Intelligence and Machine Learning: The development and deployment of AI and ML systems raise ethical questions regarding bias, fairness, transparency, and accountability. IT professionals are under pressure to ensure that these systems operate ethically and do not perpetuate discrimination or bias.

3. Surveillance and Monitoring: With the increasing use of surveillance technologies by governments and corporations, IT experts face ethical dilemmas related to privacy and civil liberties. They must balance security needs with the rights of individuals.

4. Autonomous Systems: The rise of autonomous systems, such as self-driving cars and drones, presents ethical challenges related to safety, decision-making in critical situations, and accountability for actions taken by these systems.

5. Cybersecurity: Ethical issues in cybersecurity include the responsible disclosure of vulnerabilities, ethical hacking, and the handling of data during security breaches. IT experts must navigate these issues while maintaining integrity and trust.

6. Digital Manipulation and Misinformation: IT professionals are under pressure to combat the spread of misinformation and digital manipulation (such as deepfakes). They must ensure that technologies are not misused to deceive or harm individuals and society.

7. Intellectual Property and Copyright: Ensuring respect for intellectual property rights and avoiding violations is a significant ethical concern. IT experts must navigate the complexities of software licensing, copyright laws, and fair use.

8. Social Media and Content Moderation: IT experts working for social media platforms face ethical challenges related to content moderation, including dealing with hate speech, misinformation, and protecting free speech. They must implement policies that balance these competing interests.

9. Digital Divide: Addressing the digital divide and ensuring equitable access to technology is an ethical issue that IT experts must consider. They are under pressure to develop solutions that do not exacerbate inequalities.

10. Environmental Impact: The ethical implications of the environmental impact of IT infrastructure, such as data centers and electronic waste, place pressure on IT professionals to adopt sustainable practices and technologies.

To manage these ethical pressures, IT professionals need ongoing education and training in ethics, support from organizations in making ethical decisions, clear guidelines and policies, and a commitment to transparency and accountability.