When setting up your advertising campaign on Tebtalks, it's essential to provide the right details to ensure optimal performance and engagement. This section will guide you through adding the necessary information to your campaign within the Tebtalks Ads Manager.

5.1. Adding a Campaign Title and Description

The campaign title and description are key to conveying the purpose and benefits of your ad to the audience. Here’s how to structure them:

Campaign Title:

• Choose a title that succinctly captures your campaign’s objective. This could include the promotion or content focus, such as “Exclusive Video Series” or “Special Offer for New Users.”
• Keep the title short but descriptive, as it will be displayed in the ads dashboard for both your team and potential viewers.

Campaign Description:

• Provide a brief but engaging description of the campaign. This is the text users will see in the ad or related content, so it’s important to explain what’s being offered and why it’s valuable.
• Highlight any key offers, events, or exclusive content (e.g., “Join now for a chance to win prizes” or “Watch exclusive live events only on Tebtalks”).

5.2. Choosing a Campaign Start and End Date

Setting the correct campaign schedule ensures your ads are shown at the right time and for the right duration.

Start Date:

• Select when your campaign will go live. Make sure this aligns with any scheduled content (e.g., a live stream, promotion, or event).
• Tip: If your campaign is tied to a special event or time-sensitive promotion on Tebtalks, make sure to set the start date to coincide with the event’s timing.

End Date:

• Choose the date your campaign should end. This helps you manage your ad spend and ensure the campaign runs for the correct period.
• Tip: If your campaign has specific goals tied to an event or milestone, ensure the end date is aligned with these objectives. You can adjust the end date during the campaign if needed based on performance.

5.3. Campaign Budget and Spending Limits

The budget section allows you to set the financial parameters for your campaign, ensuring that you stay within your desired spending limits.

1. Campaign Budget:
   • Choose between Daily Budget and Total Campaign Budget options:
     • Daily Budget: Specifies how much you are willing to spend per day. This is ideal for ongoing campaigns where you want to maintain consistent exposure.
     • Total Campaign Budget: Sets the overall amount for the campaign's duration. Once the budget is reached, your campaign will stop running.
2. Setting Spending Limits:
   • Daily Spending Limit: Controls how much is spent each day. You can adjust this limit to avoid overspending while still running a consistent campaign.
   • Lifetime Spending Limit: Allows you to set a total budget for the entire campaign. This ensures your campaign will stop once the specified amount is exhausted.
   • Tip: If testing a new campaign or targeting a specific user group, start with a smaller daily budget and increase it based on campaign performance.

5.4. Selecting the Campaign Objective

Defining your campaign’s objective is essential for determining how your ads are optimized and delivered to users on Tebtalks.

1. Choose Your Campaign Objective:
   • Brand Awareness: Increase visibility and awareness of your brand, service, or product among Tebtalks users.
   • Engagement: Encourage user interactions with your content (e.g., likes, comments, shares).
   • Lead Generation: Collect information from potential customers, such as email addresses or phone numbers, through call-to-action buttons.
   • Conversions: Drive actions such as sign-ups, downloads, or purchases on your website or app.
2. Customize Your Objective:
   • Based on your chosen objective, Tebtalks will provide additional options to optimize your campaign. For example, for Lead Generation, you may be prompted to select a lead capture form or link to your website.
   • Tip: Be clear on your campaign’s purpose to choose the right objective. This will guide how your ads are shown and help you measure success.

5.5. Crafting Engaging Ads Titles and Descriptions

Your ad title and description are crucial for catching the attention of Tebtalks users. Here are best practices for creating impactful ad copy:

Ad Title:

• Your title should be attention-grabbing, concise, and aligned with your campaign’s objective. For instance, “Unlock Exclusive Content” or “Sign Up for Free Today.”
• Keep the title short (under 100 characters) to ensure it displays well across different devices.

Ad Description:

• Provide a clear and compelling description that highlights the benefits of your ad or offer. Make sure it answers the user's potential questions (e.g., “What will I gain from this ad?”).
• Use action-oriented language like “Register Now,” “Learn More,” or “Get Started Today” to encourage clicks.
• Tip: Avoid jargon or overly technical language. Keep it simple and direct to ensure the message resonates with your audience.

5.6. Designing an Effective Ad Image

The visual aspect of your ad plays a significant role in driving engagement. Here’s how to design an eye-catching image for your campaign:

Image Specifications:

• Supported Formats: JPG, PNG, and GIF.
• Recommended Dimensions: 1200x628 pixels for the best display across devices.
• Ensure your image is of high quality and visually compelling. Avoid pixelation or poor resolution, as it can negatively affect the ad's appeal.

Design Tips:

• Use clean, relevant visuals that tie directly into your campaign message. For example, if you’re advertising a live stream, include an image of the host or event.
• Keep text to a minimum in the image—focus on the visuals and messaging that speaks for itself.
• Tip: Make sure your brand logo or relevant branding colors are easily identifiable in the image, especially if you want to build brand recognition.