Before your advertising campaign goes live on Tebtalks, it must undergo an approval process to ensure that all ads comply with platform guidelines and provide a positive user experience. This section outlines the steps involved in the campaign approval process and provides information on what you can expect.

8.1. How the Admin Approval Process Works

The approval process for your campaign is handled by Tebtalks’ internal moderation team. The goal is to verify that your ad meets the platform's standards for quality, accuracy, and appropriateness. The process ensures that your campaign is compliant with Tebtalks’ policies and is safe for users.

Campaign Submission:

• Once you’ve set up your campaign, including media, targeting, and budget, you can submit it for review.
• Click on the Submit for Approval button in the campaign setup page to send your campaign to the moderation team.

Initial Review:

• After submission, the moderation team will begin an initial review of your campaign. This involves checking your ad copy, media, and targeting to ensure that they align with the platform’s advertising policies.
• Common elements reviewed include:
  • Content: Ensuring the message is clear, truthful, and does not contain misleading or harmful information.
  • Images and Media: Verifying that media assets meet platform specifications and don’t violate guidelines (e.g., no explicit content, no excessive text on images).
  • Targeting: Checking that your target audience and geographic locations are appropriate for the campaign type.

Approval or Rejection:

• After the review, your campaign will either be approved or rejected:
  • Approved: If your campaign meets all guidelines, it will be approved and scheduled for launch. You will receive a notification confirming the approval.
  • Rejected: If there are issues with your campaign (e.g., non-compliance with guidelines), it will be rejected. You will receive a detailed message explaining the reasons for rejection.

Revisions (if applicable):

• If your campaign is rejected, you will have the opportunity to revise it. The rejection notice will provide specific feedback on what needs to be changed (e.g., modifying your ad copy, replacing non-compliant media, or adjusting targeting).
• Once revisions are made, resubmit your campaign for another round of review.

8.2. Expected Timelines for Campaign Reviews

The review process typically takes between 24-48 hours depending on the complexity of your campaign and the volume of campaigns being reviewed. However, there are a few factors that can influence the timeline:

• Simple Campaigns: Ads with basic content (such as standard images or text) may be reviewed and approved faster.
• Complex Campaigns: Ads involving multiple media types (images, videos, and GIFs) or complex targeting may take longer for review.
• High Traffic Periods: During peak periods (such as major holidays or product launches), review times may be extended due to the volume of campaigns being processed.

You will be notified once your campaign is approved or if further action is required. If your campaign is taking longer than expected to be reviewed, you can contact support for an update.

8.3. What Happens After Approval

Once your campaign has been approved, it will automatically be scheduled based on the dates you specified in the campaign setup. You can monitor its performance in real-time through Tebtalks Ads Manager.

Here’s what happens next:

Campaign Activation:

• Your approved campaign will begin running on Tebtalks according to the start date you set. If you selected immediate launch, the campaign will start as soon as it is approved.
• If there are any delays with campaign launch due to unforeseen issues, you will be notified promptly.

Monitoring Performance:

• Once live, you can track the performance of your campaign using real-time analytics. This includes monitoring key metrics such as impressions, clicks, conversions, and budget spending.

Edits and Adjustments:

• Even after your campaign is live, you can make adjustments. If you notice any issues or want to optimize your campaign (e.g., adjusting targeting, updating ad copy, or changing media), you can pause the campaign and make edits.
• Once the changes are made, submit them for another quick review if necessary.

8.4. Common Reasons for Rejection

To help ensure your campaign is approved quickly, it's helpful to know the common reasons why campaigns may be rejected:

Non-compliant Content:

• Content that violates Tebtalks’ advertising policies, such as false claims, hate speech, explicit content, or misleading information, will result in a rejection.
• Ensure your ads are clear, truthful, and respectful.

Improper Media:

• Media that is blurry, pixelated, or improperly sized may be rejected. Make sure your images and videos meet the required specifications (e.g., image dimensions, file size, video quality).
• Avoid using too much text on images or content that might be considered overly promotional or pushy.

Targeting Issues:

• Ads targeting inappropriate demographics or geographic locations (e.g., targeting underage users or promoting content that is unsuitable for certain regions) may be rejected.
• Double-check that your campaign's audience targeting complies with the platform's guidelines.

Inadequate Call-to-Action (CTA):

• Ads without a clear and actionable CTA may be flagged for review. Ensure your CTA is visible and encourages users to take the desired action (e.g., "Sign Up Now," "Shop Today," or "Learn More").

Poor User Experience:

• Ads that cause a negative user experience (e.g., intrusive pop-ups, auto-play videos with sound, or poorly designed landing pages) may be rejected.
• Ensure that your ad’s design and user journey provide a seamless and positive experience for viewers.

8.5. How to Speed Up the Approval Process

While the review process is typically fast, you can follow these tips to help speed things up:

1. Ensure Compliance: Double-check that your ad complies with all of Tebtalks’ advertising guidelines before submitting.
2. Submit Early: Submit your campaign well in advance of its launch date to allow extra time for approval, especially if you’re running a time-sensitive campaign.
3. Clear Media: Make sure your images and videos are clear, properly sized, and meet the recommended specifications.
4. Complete Campaign Information: Ensure that all required fields in the campaign setup (such as targeting, budget, and media) are completed accurately.