Overview

Creating an advertising campaign on Tebtalks Ads Manager allows businesses to promote their services, products, or events effectively. This guide outlines the essential steps to create a campaign, optimize its performance, and stay within your budget.

Steps to Create an Advertising Campaign

1. Set a Campaign Title and Description

The campaign title serves as its identifier and should be short, descriptive, and relevant to the goals of the campaign.

The description provides additional details about the campaign, helping stakeholders understand its purpose.

Example:

• Title: "Holiday Sale 2024"
• Description: "Promote 50% discounts on all winter clothing until December 31st."

Tip: Use keywords in the title and description to make it easier to identify during reporting.

1. Choosing a Start and End Date for Your Campaign

Schedule the campaign to run during key periods to maximize its impact.

• Start Date: This is when the campaign becomes active.
• End Date: The campaign stops automatically after this date.

How to Set Dates:

• Navigate to the campaign creation screen.
• Select a calendar widget or input the desired dates in the provided fields.

Best Practices:

• Plan campaigns around sales, events, or peak traffic periods.
• Ensure your budget can sustain the campaign throughout its active period.

1. Understanding the Importance of a Campaign Budget and Setting Limits

The campaign budget defines how much you’re willing to spend. It’s crucial to set limits to avoid overspending while maximizing ROI.

Types of Budgets:

• Daily Budget: Amount spent per day.
• Total Budget: The maximum amount allocated for the entire campaign duration.

How to Set a Budget:

• Navigate to the “Budget” section of the campaign setup page.
• Enter a daily or total budget based on your preference.

Tips for Budget Management:

• Start with a smaller budget if you're experimenting with ad performance.
• Monitor campaign analytics frequently and adjust the budget based on performance.
• Use Tebtalks’ built-in recommendations for budget adjustments.

Example:

• Daily Budget: $10
• Total Budget: $300 for a 30-day campaign

Common Questions

How do I know if my budget is enough?

• Tebtalks Ads Manager provides a potential reach estimate based on your budget. Adjust the budget if the reach is lower than expected.

Can I extend my campaign after it ends?

• Yes, you can extend the campaign by editing the end date and increasing the total budget if needed.

What happens if I exceed my budget?

• Tebtalks automatically stops displaying your ads once the set budget limit is reached.

Troubleshooting

Issue: I can't set a start date earlier than today.

• Solution: Campaigns can only begin on the current date or a future date. Adjust the start date accordingly.

Issue: My budget is too low, and the reach estimate is zero.

• Solution: Increase your daily or total budget until the estimated reach becomes meaningful.

Tips for Success

• Use descriptive and engaging campaign titles to easily identify them in reports.
• Choose dates that align with product launches, holidays, or peak audience engagement times.
• Regularly monitor your budget and campaign performance to make adjustments.