Visual media plays a crucial role in the success of your advertising campaign. High-quality images, videos, and other media assets help capture the attention of your target audience, increasing engagement and driving conversions. This section will guide you through the steps for uploading and managing media for your Tebtalks ads, ensuring that your content is optimized for maximum impact.

7.1. Steps to Upload Media for Your Ads

The process of uploading media to the Tebtalks advertising tool is simple and efficient. Follow these steps to upload your images, videos, and other media files:

Access the Media Upload Section:

• After creating your campaign and filling in the necessary details, navigate to the Media section within the campaign setup page of Tebtalks Ads Manager.

Select the Type of Media:

• Images: For static or banner ads.
• Videos: For video ads, which can be shown before, during, or after other content.
• GIFs: Animated images for added engagement (if supported by your ad format).
• Choose the type of media you wish to upload based on your ad format and campaign objective.

Upload the Media File:

• Click the "Upload" button and select the media file from your computer or cloud storage.
• Wait for the media file to finish uploading before moving on to the next step.

Preview Your Media:

• Once your media is uploaded, you’ll be able to preview how it will appear in your ad. Make sure that it looks good and aligns with your campaign goals.
• Tip: Check how the media appears on both desktop and mobile views to ensure it’s optimized for all devices.

7.2. Media Specifications and Guidelines

To ensure your media is displayed correctly across all placements, it's important to adhere to the platform’s image and video guidelines. Follow these specifications to optimize your media for Tebtalks:

Image Specifications:

• Supported Formats: JPG, PNG, GIF.
• Recommended Dimensions: 1200x628 pixels for optimal display in newsfeed and sidebar ads.
• File Size Limit: Maximum file size of 5MB for images. Larger files may not upload or display correctly.
• Resolution: High-resolution images (300 DPI) ensure clear and sharp visuals.
• Aspect Ratio: Stick to the standard 1.91:1 aspect ratio for most placements to ensure your images fit well in various ad formats.
• Text in Images: Avoid excessive text in images. Ads with too much text can be less effective and may not meet platform requirements.

Video Specifications:

• Supported Formats: MP4, MOV.
• Maximum File Size: 10GB for video files.
• Recommended Dimensions: 1920x1080 pixels (16:9 aspect ratio) for high-quality video.
• Video Length: Keep videos between 15-30 seconds for best performance. Shorter videos tend to have better engagement rates, but longer videos can work for in-depth storytelling or promotions.
• Audio: Ensure that your video includes clear and professional audio. Avoid heavy background noise, and ensure the main message is easily heard.
• File Size: Optimize video files to reduce load times, ensuring a smooth viewing experience for users.

GIF Specifications:

• Supported Formats: GIF.
• File Size: Keep the GIF under 2MB to ensure quick loading times and smooth performance.
• Dimensions: Stick to dimensions that match your ad format, typically 1200x628 pixels.

7.3. Managing Media in Your Campaign

Once your media is uploaded, you can manage it directly within Tebtalks Ads Manager. Here’s how you can organize, edit, and update your media:

Edit Media:

• If you need to make adjustments to an uploaded image or video, you can click on the Edit button next to the media item. This will allow you to:
  • Replace the Media: Upload a new version of the media if you need to make changes, such as resizing, cropping, or using a different image or video.
  • Edit Metadata: Update the title or description of your media (if relevant) to align with your campaign objectives.

Delete Media:

• If you no longer wish to use a particular media file in your campaign, you can delete it. However, keep in mind that this action is irreversible, and the media will be removed from your campaign.
• To delete media, simply click on the Delete button next to the media file.

Reorder Media:

• If your campaign uses multiple media assets (such as different images or videos for A/B testing), you can reorder the assets in the Media Library to control which media gets shown first or prioritized in different placements.

Add Additional Media:

• You can upload more media as your campaign progresses or if you decide to test different creatives. Just follow the upload process again to add more images, videos, or GIFs to your campaign.

7.4. Best Practices for Media Management

To ensure the best results for your campaign, follow these media management practices:

Consistency in Branding:

• Ensure all media assets reflect your brand’s identity, including consistent use of logos, colors, and fonts.
• Tip: Your media should immediately communicate who you are and what your offer is.

Test Multiple Creatives:

• Use A/B testing to compare different images, videos, or GIFs to see which resonates most with your audience. This can help you optimize for higher engagement and conversions.

Optimize for Mobile:

• Since many users access Tebtalks via mobile devices, ensure your media is mobile-friendly. Check how your ads appear on smaller screens and ensure text is legible, and visuals are clear.

Clear Call-to-Action (CTA):

• Make sure your media includes a clear call to action, whether in the video, image, or the text. The CTA should prompt users to take the next step, such as “Learn More,” “Sign Up,” or “Shop Now.”

Monitor Media Performance:

• Track how each piece of media is performing in your campaign through Tebtalks Ads Manager. If one media asset is underperforming, consider replacing it with a more engaging option.